(UNVEILED) Actual Results From Doing Marketing Efforts Using Facebook Messenger

4 min read

The results of several of my recent Facebook Messenger advertising initiatives will be presented in this post, including some that have never been seen before.

Against my better judgement, I’m going to spill the beans on Messenger’s inner workings for three reasons:

  • The saying “seeing is believing” rings true when it comes to verifying authenticity. You know that chatbots are all the rage now. I’ll be dropping some knowledge bombs on you so you can decide for yourself if the excitement is warranted or not.
  • The reason I’m writing this is because I want to demonstrate how you can achieve comparable outcomes using targeted marketing strategies.
  • Analysis through analogy: By comparing your results to the norm, those who are currently utilising chatbots and marketing via Facebook Messenger may determine if their results are within the norm.

I’ll reveal not only the outcomes I produced, but also the methodology I used. You may achieve a comparable level of success by reversing engineering the process.

Facebook Messenger survey open and response rates were 52% and 15%, respectively.

The digital marketing effort I’m referring to involved sending out a survey to a list of contacts (12,680 of them).

I created a poll titled “What’s Your Bot Level?” to find out how well-versed in chatbot marketing my audience was.

First, there was a simple question: “I’m a chatbot marketer…” The next step was to indicate your degree of expertise (novice, fan, or pro) in the field.

Let me get to the bottom of this: why am I even showing you this one?

For the simple reason that there aren’t enough people in the sample to draw any firm conclusions. We occasionally have audiences of 31,000+ responses, which is probably far more than the average reader’s experience. Facebook Messenger marketing novices may have trouble reaching even hundreds, much alone thousands, of people in their initial campaigns.

Yet, defining tiny audience segments for successful hypertargeting is significantly more sophisticated.

The group of contacts I just demonstrated is an example of a segment; they all have the same interaction patterns.

I also provide it since 90% of those who received the chatbot sequence took immediate action.

Drip marketing are given a significant boost by chatbots. The time between sending messages has been reduced from days to minutes. As you speed things up, you improve your chances of making the sale and reduce the time it takes to do so.

The MobileMonkey chatbot builder makes it easy to set up a drip campaign with only a few clicks and a few drops. The Drip Campaign builder is where you’ll put the conversations you’ve created together.

As email marketing is losing its effectiveness, I’d want to see more faith in drip tactics among marketers.

Bot-driven Facebook Messenger drip campaigns are thriving, with 80% open rates just minutes after going live.

Statistical Data Collected From Facebook’s Chat App

The last data set I’d want to share with you isn’t from any one Messenger advertisement. Instead, it’s a compilation of the results of my MobileMonkey and Facebook Messenger-based internet marketing initiatives.

Before we get into the statistics themselves, I’d like to rehash the context for why I’m giving you this particular set of data.

Because it is information is the primary justification. Information is everything. The only reliable approach to make marketing decisions is to act on data. Data literacy is key to making informed marketing decisions.

It’s crucial to have a firm grasp of the metrics before launching a new channel, including how many, how quickly, who, why, and when.

In case you were wondering what any of those figures are, here they are.

The total amount of new Messenger friends over time is displayed here (the date range is, of course, adjustable).

It’s a lot like email, actually, so let’s put the two together. In terms of interaction, a single Messenger conversation may replace twenty to one hundred emails. As a result, the amount of interaction with this size Messenger contact list is equivalent to that with an email list of 400 thousand people.

For the new breed of marketers that focus on chatbots, this metric—total contacts on Messenger—is the North Star.

Whereas conventional marketers focused on building up their email list, modern Facebook Messenger marketers focus on expanding their network of Messenger connections.

A person’s email address is typically all that’s needed to contact them for email marketing.

Messenger marketing provides a wealth of information about each contact, allowing for very accurate targeting, retargeting, and optimization.

Each contact is added to a central database that is easy to navigate and search, and from which data can be exported mechanically to other business apps, customer relationship management systems, databases, etc.

Results From Your Facebook Messenger Ad Campaigns, Please

Marketers have only begun experimenting with chatbots on Facebook Messenger.

Although many marketers are venturing into the chatbot space, there is no evidence of anybody ever releasing data or measurable insights about the success of their efforts.

This is another reason why I’ve decided to tell you about this.

With the lack of information, businesses may decide that 1) chatbot marketing doesn’t work, and/or 2) all these marketers are exaggerating when they claim to have open rates of 70%.

With any luck, the relative lack of enthusiasm around chatbot marketing will be exposed by these few data points.

All the information I gave you makes perfect sense. Nothing about this warrants attention. It’s all true, too.