In 2023, when should you put up your best Instagram posts?

4 min read

To this day, there is no clear solution to the age-old topic of when is best to post on Instagram. When determining the best time to publish, you need to take into account factors like time zones, demographics, and the nature of your business. To further assist you, we have compiled information from several manufacturers.

During What Times of Day Should Businesses Use Instagram in 2023?

There isn’t a single optimal posting time on Instagram, but there is a window of opportunity. Brand engagement is highest in the morning and at night. This suggests that the optimal period for posting is between nine at night and four in the morning. This timeline is quite reasonable, despite its seeming improbability. Instagram users tend to be less occupied at night than they are during the day.

Engagement is highest on posts made on Monday, Saturday, and Sunday, and is somewhat lower on posts made on Wednesday, Thursday, and Friday.

When should you put up Instagram posts every day for maximum engagement?

It’s great to have a broad idea of when you should post to Instagram, but it’s much more useful to know the specific time you should publish each day of the week:

Time: 7-11 PM on Sundays
On Mondays, the hours will be 12 AM – 2 AM.
Every Tuesday, from midnight until one o’clock
This Wed. at 11 o’clock p.m.
Five o’clock in the morning on Thursdays or nine o’clock at night and eleven o’clock on Fridays.
Time on Fridays: Midnight or 9 p.m. to 11 p.m.
Between 12 and 1 AM or 10 and 11 PM on Saturdays.

Things to Think About Before Deciding When to Publish on Instagram

Even though we have supplied extensive data from both ourselves and experts, there are still many variables to consider when determining the best time to post on Instagram. Only a few examples are shown below.

When, relative to your location, do you recommend posting? No Matter Where Your Intended Readership May Be

Location is crucial when uploading content on social media, especially Instagram. It may be the middle of the night or the beginning of the day for the bulk of your readership, but it could be what you consider peak posting time in your time zone.

Finding out where your followers are situated can help you determine when they are most likely to see your Instagram posts.

Think About the Age and Interests of Your Audience

Aside from where they live, you should also think about the demographics of your followers, including their age and the kind of activities they enjoy. If the majority of your Instagram followers are young people, you may want to schedule your posts for later in the day, when they are more likely to be online. Get the most comments and likes from your older audience in the mornings.

Know Why You’re Sharing This Information

Understanding when to publish your piece is essential, but so is recognising its purpose. Considerations such as, “Who exactly do I want to view this post?” are important to keep in mind. Which action do I want them to take in response to this message? If I were to provide a call to action, what would it be? Last but not least, how can knowing when to publish on Instagram have an effect on this? It’s possible that the ideal time to post will change depending on your specific needs and goals.

Recognize That There Is No Right Time

It may come as disappointing news, but there just is no ideal moment to publish. Although we have identified peak hours based on real-time statistics, this does not guarantee that your posts will receive a large number of likes or extensive participation. If you realise this, you may evaluate your outcomes objectively and take your post-performance results day by day. You’re doing everything you can if you stick to a regular publishing schedule, interact with your fans, and distribute useful, interesting information.

If your current advertising plan isn’t yielding the results you’d hoped for, it may be time to try something new.

Develop Content That Is Both Interesting And Valuable

Time and location are important factors to consider when posting on Instagram, but if your audience isn’t entertained, engaged, or drawn in, what’s the point? Examining your Instagram or Instagram story insights may help you figure out which posts are most popular with your followers, so you can create more like them and fewer like the ones that aren’t as successful (or conversions).

What Time of Day Is Better to Post on Instagram and Why?

Now that you know when to post on Instagram and have taken into account your audience and their demands, you can make the most of your account. It’s best to base your initial plan on what you already know. It’s important to adjust your tone and vocabulary to the interests of your listeners and the time of day you’ll be communicating with them. Use Instagram, Instagram Stories, and, of course, Reels to include short-form video into your campaign. Finally, use a scheduling tool to implement this content plan. If you can see your approach in its whole, you can make changes to it more readily.