Instagram Content Strategy For Your Brand Growth

4 min read

Since its inception in 2010, the photo-sharing software Instagram has transformed into a powerful marketing tool for companies of all sizes and in all industries.

Instagram is one of the most widely used social networking sites, with over 2 billion members as of this writing. It also draws in more and more competitors that want to reach the same consumers.

Instagram claims that there are over 200 million company profiles, and that 95 million photos and videos are uploaded every day. There is a lot of competition.

Users of Instagram’s expanding number of professionally crafted business accounts anticipate that firms will regularly post engaging, original content that is updated to reflect current social media fashions.

For What Reasons Should You Add Some Heat to Your Instagram Posts

Having a well-thought-out strategy for what to write on your company page in order to attract attention within the app is essential.

Your organisation probably has an Instagram content strategy, outlining exactly what kinds of posts will be made and when. Customers may be engaged, brand interest can be sparked, and eventually followers can be converted into buyers with the help of an Instagram content strategy. As well as contributing to the success of your social media KPIs, it is an essential part of your brand’s communication programme.

Maintain a consistent visual brand on Instagram

Instagram, a mobile app for sharing photos, places special emphasis on aesthetics. Moreover, 65% of the population would rather learn through text or visuals.

The images, colour schemes, and typefaces you choose are crucial components of any Instagram content strategy. Having a consistent look and feel for your brand helps consumers make mental pictures of what you stand for as a company.

Instagram users will take notice of your business and brand more readily if you have a consistent visual identity across all of your accounts. The first step in creating engaging content on Instagram is to focus on graphics.

Make captions more engaging by presenting a story

Instagram may be known for its photos and videos, but it also provides users with text material, and many businesses thrive there.

Communicating with your followers and developing an emotional connection with them is essential in Instagram marketing. When you need to come up with fresh ideas for your company’s profile, there’s no better method to achieve it than through the art of storytelling.

Telling a story is a powerful way to get people interested, earn their trust, and cement your message in their minds. Telling stories is a great method to get your message out, whether you want to highlight an employee, convey a customer success story, or showcase your products.

Try out a variety of Instagram video formats

Does your Instagram content plan include the use of videos? If you haven’t already gotten into making videos, you should start doing so immediately.

Statistics show that by 2023, 3.5 billion people will be watching videos online, and 60% of content marketers aim to increase their spending on video production.

Instagram videos are a great way to interact with your target audience, but live streams and Instagram Reels are also great ways to gain new followers and spread your content.

Have popular Instagram users make content for your account

Are you at a loss for what to put in your professional profile? Try your hand at influencer advertising.

Due to the fact that 63% of social media users put more faith in influential people than they do in companies, the number of Instagram influencers has skyrocketed in recent years. Influential people will promote your products to their followers, raise awareness of your company, and even write blog entries on your behalf.

Lululemon periodically extends invitations to influencers with the request of content production in order to obtain new, original posts for its company profile.

Get Ideas from Your Most Popular Content

Your fan base is the greatest judge of what kind of posts you should prioritise updating your profile with. Instagram Insights is a fast and easy way to monitor the reach of your posts and identify user preferences.

Business profile admins may now see data about how their content’s likes, comments, saves, shares, and answers are received by their audience. Finding your most successful pieces of content is easier.

Figure Out When People Typically View Your Content

Your low-performing content may not all be uninteresting or poorly written. They could have been published at the incorrect time.

The amount of content uploaded to Instagram each day continues to rise. Instagram’s algorithm gives more weight to new posts from friends and family, so brands should make an effort to boost their organic reach. Timing your posts properly is a great strategy.

Bet on Instagram’s Engaging Ad Formats

Instagram content strategies that are well-designed incorporate both organic and paid postings. It’s important to try out different ad types when advertising on Instagram so that you may expose your brand to more potential customers and sell more of your products to your intended demographic.

You may spice up your content strategy and differentiate yourself from the other 2 million advertisers on Instagram by incorporating Instagram poll questions into your next ad campaign.

Simply Put

Instagram, among other social media, is notoriously unpredictable. This means that tastes in media and the ways people consume it evolve rapidly.

Never settle into a comfortable blogging routine, no matter how well your current posts and Stories are doing. If you want to keep your Instagram material interesting and relevant, you need switch things up every so often.