The Complete Guide: Instagram Influencer Marketing

4 min read

The use of influencers in advertising has increased dramatically recently.

However, the phrase is frequently used inexactly, which can lead to confusion. In 2020, what exactly is Instagram influencer marketing?

Influencer marketing is like word-of-mouth advertising, but more powerful, in the modern era. Instagram marketing strategies might consist of nothing more than a single post or can involve many accounts working together. This post is a comprehensive, step-by-step approach to understanding and implementing Instagram influencer marketing in 2020.

Instagram influencer marketing: what exactly is it?

Marketers use “influencers” to spread the word about their goods and services. To reach their target audience in a more organic and genuine way, brands are increasingly partnering with influencers.

By posting personal photos and videos to their accounts, Instagram “influencers” build genuine relationships with their large audiences. Instagram influencer marketing works so well because, when done right, the audience perceives the content as a recommendation from a friend rather than a sales pitch since they feel like they know the influencer personally.

The Price of Influencer Promotion

There is no set pricing for influencer marketing because its costs might range widely. It’s possible, for instance, for a single Instagram post to cost more than a Story, while a combination of the two would cost more yet.

A reasonable average would put the rate per post by an influencer with 10,000 followers at $100, while those with over 1,000,000 may get upwards of $10,000. However, the final price tag will be established by the influencer’s characteristics and the nature of the campaign you intend to run.

Let’s just say there’s a wide range of prices to choose from. One of the best things about Instagram influencer marketing is that it can be used by businesses of all sizes and budgets.

Follower count and interaction rate are two variables that might affect pricing. Some influencers base their fees on the number of people who follow them, while others consider the level of interaction with their audience to be more important.

It’s tempting to go with the Influencer who has the most subscribers, but that’s not always the best strategy. The engagement rate of an influencer is the most crucial indicator for marketers since it reveals the level of interest shown by the influencer’s audience.

Instagram Ads Strategy Built in Steps

Establish a Spending Plan for Influencer Promotion

As you can see, prices range widely. That’s why setting a budget should be the first stage of any influencer marketing plan.

Consider partnering with a micro-influencer if your budget is limited. Users with a smaller following (1,000 to 10,000) yet strong interaction rates and a more focused specialisation are known as micro-influencers. Many small and medium-sized enterprises may more easily use this strategy. dealing with micro-influencers can frequently provide more bang for the buck due to a greater variety of opportunities than dealing with regular influencers.

Look for Opinion Leaders

After deciding on a financial plan, the next step is to identify the influencers with whom you wish to collaborate. When studying potential influencers, there are three primary aspects to keep in mind:

  • Their specialised field of interest (automotive, electrical, cosmetic, etc.).
  • Participation percentages
  • The make-up of their fan base
  • Identifying influential people may be done in a number distinct ways. My first piece of advice is to check out the influencer partnerships of your rivals. As a result, you’ll have a list of people to avoid collaborating with and a foundation for understanding how influencer marketing works in your field.

Look at the most influential people in your field as well. Depending on how much money you have and how much they spend, you can begin communicating with them. Look at the hashtags and phrases they use to see if you can use those to identify other influencers interested in the same topics if they are too large for your business.

You can’t do this without Google. The influencers are just as eager to be discovered as you are to connect with them, so you should cast a broad net when doing your Google search. You may locate influencers on Google by following the steps outlined in this tutorial by Oberlo.

Preparing for a Campaign

After you’ve located your target influencer, you’ll need to decide on an Instagram influencer marketing strategy. You may collaborate with influencers in a variety of ways, from promoting individual posts to forming long-term collaborations.

It’s common for an influencer to provide advice on how to effectively reach their audience and run successful campaigns. Some Instagram influencers, for instance, get a lot of likes and comments on their stories but fewer on their regular posts. Or the other way around! Each influencer you choose should have their own unique campaign tailored to them and, more crucially, their followers.

Brands can direct influencers to share a certain amount of content or present the product in a particular way, or they can let the influencer decide. Determine the optimal strategy for your campaign based on the influencer and the sort of campaign you intend to run.

Reach out to the Power Player

It’s accomplished! You’ve planned everything out, found the best deals, and checked every box and made every mark. You’re down to one more stage now: making touch with the swayer.

There might be a few ways to get in touch with the influencer you wish to collaborate with. You can usually find an email address on someone’s Instagram page if they are a micro-influencer or don’t work with an agency, or you can send them a direct message on the app.