Beginner’s Instagram Marketing: The Definitive Guide

4 min read

Users between the ages of 18 and 29 make up the bulk of Instagram’s user population, making them a potential target audience for any business.

Instagram has evolved into a powerful promotional medium since its debut, and the primary motivation for its use is to raise awareness of one’s brand and merchandise.

With this in mind, we’re going to spill the beans on everything you need to know to start marketing on Instagram in our beginner’s guide.

A Guide to Improving Your Instagram Marketing Efforts

You can up your Instagram marketing game by following along as we answer the following 5 questions and reveal the secrets to successful Instagram marketing:

Instagram profile creation and optimization for maximum marketing potential.
Instagram: what should you share?
The best way to promote your company on Instagram through the use of exceptional captions.
A guide on making the most of Instagram’s hashtag feature.
To what extent were you aware of Instagram’s many hidden features?

Crafting the ideal Instagram profile for enhanced marketing

Entrepreneurs, thought leaders, and small-business proprietors – On Instagram, everyone wants to be successful. Establishing a compelling Instagram profile is the first step in gaining a substantial following.

So what makes a good Instagram profile, then?

Let me explain in detail.

Instagram Account Creation

When you first launch Instagram, you may choose between two account types: personal and business. For help deciding which account type is right for you, consider the following.

  • Do you run a company?
  • Have you amassed more than 10,000 Instagram followers?
  • Do you promote on Instagram?
  • Is advertising on Instagram something you’re considering?
  • How often do you check your Instagram stories?
  • Think you might benefit from Instagram’s analytics?
  • Would you find it useful if there was a “contact me” option on your profile?

If you answered “yes” to more than half of them, opening a business account would be a good idea. If you can’t use a public account, a private one could do the trick.

Make the most of your Instagram account by optimising your profile

Your Instagram bio should be “TO THE POINT” once you’ve selected what kind of account you want to create. Ideally, the profiles of people you come across on Instagram will provide answers to the three questions below.

  • Who they are and what they do
  • Where do they stand out?
  • So, if you do what they say, what will happen?
  • If you anticipate something of other people, it’s likely that they expect the same of you. As a result, it’s crucial to fine-tune your Instagram profile so that it adequately addresses these concerns.

Insta-worthy content types

After completing your Instagram profile, you must pick what kind of posts you want to make. Building an organic following and maintaining two-way connection with that audience requires quality content.

So, what exactly does Instagram want to see in terms of content? I’m curious as to what kinds of posts get the most likes and comments on Instagram.

You can’t expect people to interact with and follow you if you just ever upload promotional material and content of a low enough quality.

Hence, if you want to see a strong return on investment from Instagram, you need to commit the time and energy into consistently producing the compelling image and video material. Let’s take a look at the Instagram posts that tend to do well.

Formats of Instagram Marketing Images That Perform Well:

The more interaction your Instagram posts get, the higher they will appear in the Explore tab, increasing the likelihood that new people will discover your material. You can get a lot of attention with the following examples of images:


The best strategy to increase interaction (i.e., likes and comments) is to feature user-created material. Saving both time and money throughout production is an additional perk of using UGC. User-generated content (UGC) is abundant in posts tagged with your brand’s hashtag.

Imagery from Behind the scene

These pictures, most of which were shot by workers, are just as helpful as user-generated material. Images taken from behind the scenes provide an insightful peek into the company’s culture and staff.

Inspirational Writings

Positive and inspiring motivational quotations paired with straightforward graphics might help you appeal to someone’s want to improve themselves.

Instagram Marketing Videos That Go Well:

Instagram users are most interested in watching videos, followed by photos. When Instagram first came out in 2013, video uploads were difficult. Users were only allowed to record short clips of live video on their mobile devices. Nevertheless, as time progressed, Instagram developed into a fantastic platform that provided its users with the option to either create a video within the programme itself or upload one from their camera roll.

Also, Instagram now features video editing tools, including the capacity to apply filters, merge or cut clips, and create a finished product with professional polish. Some examples of Instagram video uploading strategies are as follows:

  • Create a video on Instagram, and share it immediately or at a later time.
  • Share a video you’ve already shot on Instagram
  • Use Boomerang to make and share a short video.
  • Take use of Instagram’s video features, including Stories and IGTV, to create a video.

Using Instagram to promote your business requires some creative captioning

Instagram is a photo sharing platform. According to the feedback I’ve been receiving since I started using Instagram, this is the case. No, it just isn’t the case.

While it’s true that a picture is worth a thousand words, providing some explanation of the image’s background is essential for connecting with your intended audience.

Just exactly can you hook an audience with your words? What can be done to increase exposure for the company and attract more customers?

Instagram captions have saved the day! An engaging Instagram caption will tell a story via the photos, motivate your audience, and humanise your company.