Instagram: What Is The Difference Between Reach & Impression

Instagram is like a fairy-tale platform for the younger generation. It is the favorite spot to share their thoughts via photos, videos, posting their day-to-day activities for people. To be frank, Instagram is not only for youngsters but also for business marketers. It offers lots of opportunities for business owners, influencers, and content creators to start and develop their careers. Before using this platform, people must have a clear view of this stage.  

Especially for marketers, they must have a clear understanding of certain terms like impression, reach. These factors help to analyze your performance. 

This article lets us discuss Instagram’s impression and reach, which is the crucial factor in expanding or spreading your business on Instagram. 

What Is Instagram?

You all know that Instagram is the most celebrated social media platform. It has one billion monthly active users. It is the photo and video sharing app, the perfect place to connect and engage with celebrities and industry people. 

It has plenty of useful features; there are three main features on Instagram: the Instagram story, reels, and IGTV. Under these features, you have a variety of options, tools to edit and design your content. 

How Is Instagram Impression Different From Instagram Reach?

If you plan to build an effective marketing strategy for your business, you need to understand the metrics. So that you quickly focus on which area you need to concentrate on more. 

Reach and the impression is general terms on social media, but they are still different from minute points. Let’s see,

Instagram Reach

Instagram reach is nothing but the number of individuals(unique users) who viewed your post. It includes all types of content like photos, videos, Instagram stories. Instagram reach is the most significant metric to measure your account growth. Finally, you can figure out how many people your post reached. 

Instagram reach is essential to gain more brand visibility; you could give more exposure to your brand. 

Instagram Impressions

An Instagram impression refers to the number of times your content is viewed; the same users will view the post many times right. This metric includes people who view your content multiple times. In simple words, if the same person sees your post three times, then your impression is three.

For instance, imagine, if one of the followers is viewing your post in their feed, next the same followers viewed your same post through sponsored ads, then the same follower viewing your post by visiting your profile. Then the Instagram impression of that particular post is three. 

The Instagram impression is the key to your brand’s success. If your ultimate goal is to make your success, then you can buy Instagram impressions to give more visibility and exposure to your brand. If you have enough impression rate, it helps generate increased engagement and strong community size for your brand. So try to maximize your impression rate.

Now, you will have a clear view of Instagram impression and reach right,

Think What Is IF Your Instagram Impression Is Higher Than Reach?

It indicates that your audience is keeping on clicking and viewing your content. Always, you have a higher impression rate than reach rate. If you want to know content performances, you need to calculate the ratio of impression and reach. 

You can use Instagram analytics to know your metrics details. To know your metrics go to the insight dashboard; here, you can spot all metrics together. To know your impression rate, you need to go to the activity dashboard; you can find your impression rate at the bottom. 


Remember, Instagram reach is the unique users viewed your post, whereas if the number of times your post is displayed, then it’s Instagram impressions. When you concentrate on increasing reach and impression then you can automatically raise your leads, website traffic, conversion, and revenue. Now, you all know the difference between reach and impressions.

Author Bio

Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.