Use these guidelines to kick off your company’s social media presence with a bang4 min read
For modern small businesses, social media marketing is high on the list of priorities. 50% of consumers follow businesses on social media to learn about new goods and services, and 70% of consumers who have a positive social media experience are likely to suggest a company to others, so it’s no surprise that 96% of small business owners utilise social media.
What, though, should you do if your social media marketing is falling flat? Perhaps you’re seeing a lacklustre response from your audience, a decline in your follower count, or no change in revenues as a result of your social media efforts. Fortunately, this isn’t cause to give up on social networking altogether. Alternatively, it might mean that it’s time to give your social media profiles a facelift.
If you want to make the most of the incredible power of social media marketing, you need to update your social media profiles, and this article will provide a step-by-step approach for doing just that.
When Is It Time for a New Social Media Beginning?
Occasionally, it will become quite clear that your social media advertising approach is failing. If your number of followers suddenly drops or your email is flooded with complaints from unhappy consumers, it’s probably time for an adjustment.
But, it’s not always easy to pin down exactly why your social media following is dwindling. Thus, if you’re on the fence about whether or not to update your social media profiles, consider whether or not the following sentences describe you.
Your Social Media Marketing Objectives Are Unclear
If you’ve been pumping out material on social media without a clear goal in mind, it’s usually a good idea to take a step back and figure it out. After all, without predetermined goals, your social media plan would be everything but smart. Having modest aspirations is OK. If they can be reached easily, that’s even better. In order to feel motivated and make progress, it’s crucial to have some sort of target in mind.
Verify Your Social Media Profiles
Reviewing your existing profiles is the first step in starting over on social media. Gather all the information you can about your social media channels, including performance metrics, and conduct an audit. Some examples of necessary data are:
- A complete inventory of all the business-related social media profiles you maintain
- Who may access what accounts and how
- What each account’s user name is
- Indicators of each account, including logos
- Factors influencing levels of interest
- How many people those accounts are bringing to your site
It would be helpful to have all of this information in a one location, like a spreadsheet, for more thorough analysis and comparison.
Figure Out What Needs Fixing
Now is your chance to reevaluate your social media strategy and incorporate any necessary changes in the way you produce and disseminate your content. Make a list of the modifications you want to make to your social media accounts using the information and insights you gathered in the previous sections. Here, everything goes, provided the revision advances the story in some meaningful way.
Now is the perfect time to evaluate your social media accounts and see which ones are producing results, while weeding out the ones that aren’t.
As a result of this process, you should have some concrete ideas on how to use social media for advertising. If you need some inspiration for writing your own objectives, here are a few that have already been accomplished.
- By the end of the fourth quarter, we need to have attained x followers on Instagram.
- Reach a minimum of x people with each tweet.
- Increase the amount of visitors to the website by x percent.
- Attract a minimum of x comments on each Facebook update.
Establish a Content Plan
After completing the preceding stages, you will be able to develop a content plan for your redesign by utilising the data you collected and the objectives you set. Your plan for producing content that supports organisational goals is called a “content strategy.” Methods for measuring the efficacy of your content marketing strategy and its implementation are discussed.
Your content plan should have the ability to respond to the following inquiries:
- How will material be utilised?
- Why do we intend to use content?
- We need to determine our content marketing objectives.
- When it comes to content marketing, how can we ensure that our objectives align with those of the company as a whole?
- When it comes to content marketing, how do we plan on succeeding?
- How does our standard procedure for making content look?
- Just who is engaged here?
All of your choices about what to develop and share on your social media accounts should be informed by your content strategy.
Locate Methods To Achieve Your Content Objectives
Planning and strategizing for what material to publish and how to publish it requires a keen focus on the best methods, resources, and technologies for doing so. The following are some guidelines and resources to keep in mind as you develop your new content strategy.
Update on a consistent basis
Consistency is essential when it comes to social media content. Build credibility with your target demographic, raise brand awareness, and increase exposure by doing so. This will lead to increased interest in your content and a larger following.
Give Visual Material First Priority
What’s more likely to catch your eye as you go through your Facebook or LinkedIn feeds: a paragraph of text or a visually appealing infographic? Almost certainly, you referenced the accompanying infographic. After all, visual material is 40 times more likely to be shared on social media than text-only posts. That’s why it’s crucial to put time and effort into making and sharing visual material like photographs, images, infographics, and videos.