The Complete Guide To TikTok Advertising

4 min read

In my position as a Zillenial, I was strongly against installing TikTok because I didn’t want to be typecast as a typical member of Generation Z. After my roommate showed me the Renegade and I was quarantined for a week, I got so bored that I downloaded the TikTok app to learn more dances. Now that I know it’s for more than just showing off your dance moves, I use TikTok on the regular to take in content across a wide variety of genres, from art to animals to DIY to frogs.

Despite TikTok’s rising popularity, many advertisers are still wary of the platform for three reasons.

  • Everyone who uses TikTok is a member of Generation Z.
  • TikTok is not a good fit for my company.
  • TikTok is similar to every other social media website.

The fact is that Tik Tok is an excellent venue for commercials. In this piece, I will dispel these three misconceptions and present nine evidence-based arguments in favour of advertising on TikTok.

TikTok ads have a wide appeal

Although it’s widely known that the majority of TikTok’s content creators are members of Generation Z, it’s a common misconception that the app’s user base is exclusively comprised of young adults. Although this demographic accounts for 41% of users, the remaining 59% is made up of members of the Millennial, Gen X, and Baby Boomer generations (my 60-year-old father is also a member of the app—hi dad!).

In fact, TikTok’s user base among US adults has increased by a factor of 5.5 in the past 18 months, and the app was downloaded more times in Q1 2020 than any other app in history. Using TikTok, running successful campaigns is simple and inexpensive.

Advertising on TikTok is often overlooked, especially by smaller brands, because they believe it would be too time-consuming and resource-intensive to set up campaigns, produce authentic and engaging video content, and monitor data from yet another social media platform. Setting up a TikTok campaign is actually quite simple, and there are a plethora of other resources available to help you along the way.

TikTok’s adaptable ad formats boost interaction

If you create a TikTok In-Feed ad that catches the eye of the user, they are more likely to click on it. When deciding how to advertise on TikTok, you can pick from a variety of ad formats, such as:

Promotions at the top of the page
When advertising on TikTok, this is the prime real estate. Just like with PPC’s Top of Page, your ad will be the first thing users see when they open TikTok, increasing the likelihood that they’ll click on it.

Market-Dominating Ads

This is a full-screen, static or dynamic display, like TopView, that makes a big impression. These ads function similarly to bumper ads or other similar forms of advertising on YouTube that users cannot bypass. This advertisement, like TopView, frequently appears when a user launches TikTok, but unlike TopView, it does not allow users to like or comment on the advertisement. Use this format in conjunction with other available formats to maximise exposure.

TikTok is an ideal platform for promoting products through social media influencers

Influencer marketing on TiKTok can be extremely effective because it allows you to promote your brand through content that has the third-largest potential reach (behind Facebook and Instagram, of course).

Influencers, celebrities, bloggers, and athletes all use TikTok to document and disseminate their daily lives, including thoughts, recipes, families, dance moves, and more. TikTok, in contrast to Instagram, encourages users to share their experiences as they happen, without the benefit of extensive editing, studio lighting, makeup, or camera work. This results in writing that is both more genuine and easier to relate to.

Brand awareness is boosted by TikTok commercials

It’s not just influential people who can set the pace of fashion. Your company, like any other, has the chance to have a video produced by any of its users go viral on the FYP. Creating video advertisements that are in line with daily trends increases their pertinence and the likelihood that they will appear in someone’s feed because it enables a regular content rhythm, instant relevance, and ongoing discovery.

When you go live on TikTok, you can also help spread the word about your brand. How to Stream on TikTok is a topic we cover in this article.

TikTok users are active, so your ads are likely to be seen by them

Many people wrongly believe that TikTok is just another app that requires constant attention. Since the popularity of TikTok is on the rise, more and more people will be exposed to your ads.
TikTok is a great platform for displaying products in an honest light.

Unlike traditional forms of marketing, TikTok ads are focused on being genuine. TikTok is a social media platform that, in contrast to Instagram, promotes its users to be themselves while broadcasting their personal style, daily activities, talents, pets, stories, and creations with the possibility of going viral. Success for your brand will come from joining in with TikTok’s genuineness rather than trying to fake it. With the right messaging, your company can reach users who are unfamiliar with your brand and introduce them to your products and services.

TikTok is a great platform for enhancing your video marketing strategies

The short answer is “yes,” but because TikTok exclusively features video content, brands can engage with users through audio. The average user on Facebook or Instagram is less likely to have the sound on when viewing an ad, so most advertisers are forced to stick to still images or short videos without sound. If you want your brand’s advertisement to resonate with TikTok users, I recommend using songs or sounds that are currently trending on the app.