Top Ways To Find TikTok Influencers?4 min read
Brands are rethinking their approach to campaign launches and product promotion in light of the creator economy, which has a valuation of over $100 billion.
However, just signing someone famous isn’t enough to make a campaign “successful.”
If you can find a good partner, you can increase your exposure to interested (and relevant) consumers and expand your audience size.
Is there a strategy for identifying the ideal content creators and influencers for a forthcoming release?
Here are eleven of our best recommendations for locating your soul mate.
How to Identify the Best Content Creators and Influencers for Your Brand
One of the main reasons why brands work with creators and influencers is to expose their products to new people.
The key to getting the results you want, according to And Later’s Influencer Marketing Specialist Adrienne Sharpe, is to have realistic expectations.
Adrienne explains that when you pay an influencer, you are essentially paying for access to their audience.
These are some of the first questions you should be asking yourself and your group:
- Where do you think the perfect artist fits in the industry?
- To whom do they cater?
- Is their character consistent with the tone of your business’s messaging, and what is it?
- How well do their ideals correspond to your company’s?
Give as much information as you can while still keeping your intended readers in mind.
And keep in mind to be practical about who they’ll connect with, such as avoiding influencers and creators who promote fast fashion if you’re an eco-conscious brand.
Make use of a database of influential people and creatives
Without the right resources, finding a reliable business partner can feel like a full-time job. But who says you have to do all the legwork yourself?
Discovering and collaborating with creators and influencers for your next campaign is a breeze when you use a third-party tool like Later’s Brand Collabs.
Keep an eye on what content creators and influencers are saying about your brand
Finding people to work with might be as simple as looking around your own neighbourhood.
It’s crucial to begin your search by identifying influential people who already have a following among your ideal customers.
Take a look around at the people you already know to get started. Choose 10 to 15 of your most representative followers and analyse the accounts they follow.
Think About Nano Creators & Influencers
In any case, engagement is more important than the number of people who follow you. This is supported by empirical evidence.
According to data compiled for the 2021 Influencer Marketing Report by Later x Fohr, Nano influencers (those with 10,000 or fewer followers) generate the highest average engagement rates.
Keep an Eye on Trending Hashtags
When looking for content creators for your next campaign, it can be extremely helpful to keep track of branded hashtags or a collection of hashtags you frequently use.
Campaign success can also be achieved through collaboration with influential creators and thought leaders in your field.
Having a large number of followers or a “verified” badge doesn’t automatically indicate expertise; what matters more is having a dedicated fanbase that values and respects the author’s input.
Watching your rivals closely is important
Keeping an eye on the competition can give you a good sense of what is resonating — and what isn’t — in the marketplace.
Keep an eye out for content creators and influencers who have commented on or tagged your competitors’ posts. Why? They might also find your products appealing.
In addition, researching your rivals will alert you to any influencers or content creators who may have a conflict of interest.
Tenth Piece of Advice: Analyze the Influencer’s or Creator’s Key Performance Metrics
In order to determine if an influencer will aid you in achieving your objectives, it is essential to evaluate their metrics.
Adrienne advises doing research prior to contacting a creator once you’ve identified one you’re interested in working with.
If so, then they must be full of robots. What are these, spammy email addresses? You can see how authentic their community and involvement is by doing this.
Check out an influencer’s previous content, conduct a Google search, and consult with anyone you know who works in influencer marketing for tips on how to get started.
Seek Recommendations from Friends and Family
Asking members of your own community about potential future collaboration makes sense.
Your audience is likely already subscribed to a wide variety of other brands and creators, so they will have no trouble suggesting potential collaborators.
If you ask for feedback, you’ll get ideas you never would have thought of otherwise. In addition, nothing improves the sense of community on your page like a well-placed callout.