2023 Instagram Statistics You Should Know

2 min read

Every year, the number of businesses launching their advertising efforts on social media platforms online grows. Each and every business should be placing a significant emphasis on developing a successful digital marketing strategy in order to remain competitive in today’s market.

Instagram is one tool that may be used to increase brand awareness and ultimately, sales.

Learn how Instagram may benefit your company, no matter its size, by reading on.

60% of Instagram users discover new brands every day.

Over half of Instagram’s billion users have reported discovering new items because to the app. Wow, that’s a huge figure illustrating how far even a modest amount of exposure can go a business. Your business may profit from Instagram’s vast user base and strong conversion rates by placing advertising on the platform.

The majority of Instagram users (80%) follow a brand.

With Instagram for Business, you can make a profile just for promoting your business and interacting with consumers. Eighty percent or more of the platform’s users are fans of a certain company, giving you enough opportunity to capitalise on consumer loyalty and ensure continued sales. If someone follows you, they are more likely to interact with your content on a consistent basis. They may spread the word by sharing your content and engaging with new consumers for you.

10 times the participation of Facebook

The data clearly reveal that Instagram users are more likely to interact with a post than users of any other social media network. There are several reasons for this, but the most crucial one is that Instagram is the most effective medium for communication. It doesn’t matter what you’re trying to sell, the number of individuals you’ll be able to reach and interact with thanks to this method of promotion is staggering. This will stimulate business and boost profits.

Because Instagram is primarily a photo- and video-sharing network, the brain’s ability to digest visual information far more quickly than text is crucial to its success. Thanks to the limited quantity of text and the prominence of visual graphics, your users will be drawn in quickly when they come across your postings. This can speed up the decision-making process for users and boost your rate of interaction. Instagram is an excellent medium for advertising since people retain visual information far more effectively than textual information (around 80% vs. 20% respectively).

Instagram is used by 90% of the world’s top 100 brands.

While this may just be a coincidence, it does seem to establish a link between Instagram and business success. The most successful companies in the world are setting trends that everyone else should follow, and right now, Instagram is a huge part of their marketing strategies. You have nothing to lose and everything to gain by giving Instagram a try.